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DESIGN THINKING FUNDAMENTALS FOR
SOCIAL CHANGE

Learn the fundamental skills to create social change from some of the greatest innovators in history. Then apply what you’ve learned to start making a difference. 
THE PROGRAM
For the first time ever, we’ve distilled the insights from some of history’s greatest innovators into a format you can use to create change in the world.

The Design Thinking Fundamentals for Social Change course breaks down the creative journeys of 5 world-changing innovators - Henry Ford, Madam CJ Walker, Lorraine Hansberry, Jonas Salk, and Clara Barton - to teach you the Design Thinking process like never before. If you’re interested in starting to create social change right now by applying the same design thinking mindsets these innovators used to build businesses that uplift their workers, write groundbreaking broadway plays, develop vaccines to eradicate disease, and build social enterprises to help the most vulnerable, you’re in the right place. 

By the end of this program you’ll be able to:

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Change Lives

...applying the real-world experience you learn here to improve outcomes and innovate for more people in the future.

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See the Impact

...of your first design affecting an issue in your community after having tested it with your target population.

Systematically Design

...products, services, experiences, apps, artwork and more, by using design thinking.

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Get Feedback

...on any design you create and layout a clear plan for further development and testing afterwards.

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Speak Confidently

...about the fundamental building blocks of Design Thinking and how the 5 key phases work together. 

Understand Innovation

...and how to make change having seen, step by step, how people throughout history have done so throughout time.

EXPERT INSTRUCTOR
This 7-part, self-paced course is taught by award winning social impact designer & DC Design CEO, Durell Coleman, who’s been featured by:
DURELL COLEMAN

Durell has collaborated with international non-profits, large tech companies, and small businesses to create products and services that solve the problems they face. Trained in mechanical engineering (B.S) and sustainable design (M.S.), he is a two-time alumnus of Stanford University and its famous Institute of Design (the Stanford d.school) and has received the Jefferson Award for public service.


WE DESIGN SOCIAL CHANGE
DC Design has a proven track record of designing social change...

Criminal Justice Reform

Used Design Thinking to develop the 3-year Strategy for Jail Reentry in Santa Clara County. This work is reducing the jail population & affecting 1.9MM people.

Minority Community Support

Designed & developed an App to connect Latino & other immigrant communities to the supportive and educational resources needed to raise great kids in the US.

Education Reform

Created Design the Future: A summer program teaching high school students across the US how to create impactful products for those with disabilities.

JOIN THE COMMUNITY.
LEARN DESIGN THINKING.
CREATE CHANGE.
Course begins February 15th, 2021.

WE CAN TEACH YOU SOCIAL INNOVATION
But don't just take our word for it. We’ve taught thousands of other students as well. Here’s some of their feedback from the different courses over the years...

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EXPLORE THE PROGRAM

Design Thinking Fundamentals for Social Change is a 7-part, self-paced online course that guides you, step by step, to design and test a solution to a problem you care about in your community. Don't have a project? We'll help you find one. By the end of this course, you’ll have a firm grasp of the fundamentals of Design Thinking that you can use to build on top of as you continue to grow your social impact skills. You’ll also have real-world experience from designing and testing your first solution to a problem you care about. 

Module 1 - Let's Get Started

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Getting Started & Getting the Most Out of this Course

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What Is Innovation? What is Design Thinking?

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Scoping a Project : "How Do You Just Become Thomas Edison?"

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Choosing Your Project

Module 2 - Empathy: The Foundation of Design Thinking
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Why Empathize?

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The Story of Business-Woman Madam CJ Walker: America's First Self-Made Female Millionaire

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3 Ways to Develop Empathy Over and Over Again

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Quiz: Insights from Empathy

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Applying These Learnings to Your Own Project

Module 3 - Define: How to Focus on the Right Problem
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Why Define?

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The Story of Dr. Jonas Salk & His Quest to Eradicate a Worldwide Disease

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Two Ways to Clearly Define a Problem

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Quiz: Insights from Define

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Applying These Learnings to Your Own Project

Module 4 - Ideate: How to Come Up with Really Great Ideas
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Why Ideate?

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The Story of Henry Ford & His Quest to Make Cars Accessible to All

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How to Come Up With Game Changing Ideas & Why Most People Don't

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Quiz: Insights from Ideate

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Applying These Learnings to Your Own Project

Module 5 - Prototype: How to Make Any Idea Real
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Why Prototype?

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The Story of Lorraine Hansberry: The first Black female playwright on Broadway

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A Guide to Prototyping Products, Services, Experiences, Apps, Artwork, & More

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Quiz: Insights from DefQuiz: Insights from Prototype

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Applying These Learnings to Your Own Project

Module 6 - Test: How to Know For Sure if You're Heading in the Right Direction
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Why Test?

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The Story of Clara Barton: Founder of the American Red Cross

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How to Test & Get Real Feedback to Improve Your Design

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Quiz: Insights from Test

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Applying These Learnings to Your Own Project

Module 7 - Making Change: Crafting Your Plan Going Forward
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What You & History's Greatest Innovators Have in Common

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The Story of Lorraine Hansberry: The first Black female playwright on Broadway

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Before You Go...

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Additional Resources to Help You on Your Journey


YOU WILL LEARN FROM
Some of the greatest innovators in history...
Lorraine Hansberry
Learn how Lorraine used Design Thinking mindsets to write a Raisin in the Sun, becoming the first Black female playwright on Broadway. 
Jonas Salk
Learn how Jonas used Design Thinking Mindsets to develop the vaccine for Polio, one of the world's most feared viruses, saving millions of lives.
Madam C.J. Walker
Used Design Thinking mindsets to empower thousands of Black women across America, becoming America's first female self-made millionaire. 
Henry Ford
Learn how Ford used Design Thinking mindsets to make cars accessible to millions and empower his employees. Learn to avoid his biggest social impact mistake.  
Clara Barton
Learn how Clara Barton used Design Thinking mindsets to create the American Red Cross, one of America's most crucial, live-saving organizations.
BONUS OPPORTUNITIES
Because what’s an online course without some extras!

Private Social Innovator Community

Gain Access to an exclusive LinkedIn community where you'll be able to continue your learnings, share insights, get help from others, and take advantage of new opportunities.

Continued Learnings

This course is a living thing. It will continue to grow and evolve to make sure it's providing you with the best foundation possible. Take advantage of the chance to learn from new material like interviews and standalone lessons to help you go even deeper into the Design Thinking process. 
OPTIONAL ADD-ONS
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Course Certification

Receive your Design Thinking Fundamentals Certificate of completion via email as a downloadable PDF.

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Office Hours

Weekly, one hour group question and answer sessions with the instructor for personalized help with your project.

*Buy a Bundle of 4 and save $100!
BECOME PART OF
DC DESIGN UNIVERSITY
We understand what it takes to create change in the world around us and we’re here to teach you what we know. 
LEARN DESIGN THINKING FUNDAMENTALS FROM  SOME OF HISTORY'S  GREATEST INNOVATORS.
Apply what you’ve learned.
Start creating real change in the world around you. 
ANSWERS TO YOUR QUESTIONS
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Why should I take this course instead of another?  

There are a number of other courses out there that teach Design Thinking. But, there are none that teach Design Thinking for social innovators, give you a deep understanding of the foundational Design Thinking principles, show you how those principles have been applied throughout history, and guide you to start making change around you right away. As we looked around and talked with our students, we noticed a lack of content and guidance for those who are serious about acting to make the world a better place. This course is the first in a series of courses and offerings that fills that gap and guides social innovators to become changemakers.


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What’s your refund policy?

Your satisfaction is really important to us and at DC Design, we stand by whatever we create. Because of that, if you go through the course and find that this content didn’t move you forward, we offer a 100% money back guarantee. We just ask that you send us some images or screenshots of your work that follows the course content to demonstrate you really gave it a try. Once we receive that, we’ll process your refund.


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How long does the course take to complete

This is really up to you. The course has seven parts, each with 4 videos and at least one assignment. If you do one section a week, the course should take you 7 weeks to finish. However, since this course is self-paced, you could feasibly complete the course in 3 weeks time or less if you wanted to move at a faster speed.  


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Who is this course for? 

  • Beginner and intermediate design thinkers who want to understand how Design Thinking can be applied specifically to social issues.
  • Anyone who wants to make a career change to a social impact field and wants to gain additional skills, experience, & credibility in this space.  
  • Those who have a grasp of Design Thinking theory, but who have a hard time applying the process to a real project.
  • Those who want detailed facilitation, the opportunity for expert help and guidance with their own project, and a community of peers for support. 


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Who is this course NOT for? 

  • People who aren’t serious about getting their hands dirty. Design thinking isn’t a skill you can learn from reading a book, or watching some videos. You have to be willing to get out there and try these concepts yourself. If you’re looking for a resource you can use to passively, this isn’t the course for you. 
  • People who shy away from sensitive topicsThe innovators we are going to learn from had to overcome racism, sexism, societal disbelief, political opposition, and more to change the world. If understanding how those issues played a big role in their journey’s is not your cup of tea, this probably isn’t the course for you. 
  • People who are so attached to one solution that they aren’t willing to consider other ideas. Design Thinking requires us to challenge our assumptions about what we’re creating. You may have a great idea, and that idea might actually be the best one to help people, but design thinking is meant to help you think outside of the box. It asks the question, how do you know? if you aren’t willing to consider that there may be a better way, this course won’t help you. 
  • If you already have a deep knowledge of the Design Thinking process and have successfully applied it for years and years, this might not be the right course for you. Instead, you should join the waiting list for our more advanced course -- Design Thinking for Systemic Social Change.


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